How I can help

Joseph Melchiorre is a B2B copywriter in addition to writing copy for all the common B2B projects.

I specialize in B2B sales enablement content, including emails, battle cards, call scripts, and sales decks.

Focusing on your customer

My process begins with your clients/customers’ needs understanding specifically:

• What problems they have that your service/product can solve.
•Designing or supporting existing lead generation offer (s) that address that need.
•Prospecting emails that can help fill the sales funnel by getting the conversation started
with the prospect by specifically addressing their pain points.
•With battle cards that address common objections, slide decks to help close the deal.
•Specification sheets that clearly explain product attributes.

Keep in mind:

Companies that excel at lead nurturing generate 50% more sales at a 33% lower costs (Source: Forrester, 2014).

Click here to see a PDF of a example of a lead nurturing campaign, with ad, landing page and email follow up sequence for a Internal Auditing guide offer.

Click here to view the PDF of the campaign offer.