Helping you reach new customers with effective offers and follow up

Do you need someone that can?


  • Know how your product or service can improve your customers business.
  • Understand buyer personas, enablement content marketing plans, and spec sheets to support product marketers.
  • Complete copy writing tasks reliably, completely and get effective results.
  • Effectively plan/write sales enablement content: emails, battle cards, call scripts, and sales decks
  • Help to create offers and lead gen programs.

Service packages to help you reach your goals

Sales Enablement: Emails, Battle Cards, Call Scripts, Sales Decks

B2B Lead Generation: Emails, Whitepapers, Case Studies 

Product Marketing: Specification Sheets



How to write more effective emails

5 tips for emails that focus on opens, clicks, conversions.


Sales Enablement Copy

Content that helps sales teams perform better. With tailored one-on-one communications that address customer pains-points and concerns.

To give them a toolbox to help them effectively move prospects along every stage of the sales process.

  • Cold emails that quickly establish a personal relationship and address prospect concerns
  • Call scripts with proven principles to get conversations started and move to the next step
  • Battlecards that are effective sales guides with feature/benefit lines and objection scripts


Lead Generation Copy
To create compelling lead generation copy. I look to understand your ideal
customers/client’s problems/wants/needs that your product/service can solve.

By conducting comprehensive research. I can also analyze past campaigns and
feedback from support and sales staff if possible.
This helps to:

  • Develop more initial interest by clearly connecting to your customers  known problems
  • Points to the offer giving them valuable information to aid in solving their problem
  • Helps to continue the relationship  and lead nurturing to lead to sales

Product marketer support

Developing marketing plans and sales funnels, spec sheets, and other collateral that
support product marketers.

  • Project management skills and tools to plan content creation and implementations
  • Sales enablement support and guidance for content that addresses audience needs/pain points.
  • Creating spec sheets and brochures that cover product details with clarity

When many B2B buyers look for solutions conducting research on web is the first step many take. Research from the Content Marketing Institute showed that.


“A website and online catalog was rated #1 decision marketing touch point by B2B customers” 


 It also asks the questions that a potential B2B customer that is searching for solutions that your products /services can provide such as: “is the site credible?” “Am I in the right place” “Does this site answer my questions?”

Contact me to get started or to evaluate next steps       
     

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